How to Buy Kit Kats Online From Japan and Ship Internationally

Think you’ve tried every flavour of Kit Kat available? Think again. Japanese Kit Kats have been pushing the boundaries of what to expect from the classic chocolate covered wafer for nearly 20 years, and in that time have concocted over 300 different Kit Kat flavours. These flavours are inspired by cuisines, cities, regions and even the seasons. From the ever popular matcha through to Tokyo banana or even Okinawan sweet potato there’s really a Kit Kat for everyone.

As they’re only available in Japan, getting your hands on these Japanese Kit Kat flavours is another matter. With forward2me you can buy from Japan online, whether you’re after Kit Kats or the latest tech. Still not sure you’re ready to buy Kit Kats from Japan online? We’re here to help you understand why they’re so popular, with the best buying guide for Japanese Kit Kats.

While Kit Kats were created in the UK by Rowntree in the 1930s, they’ve taken on a life of their own in Japan. While the rest of the world enjoys the normal Kit Kat, in its humble original form of simple chocolate covered sticks of wafer, the Kit Kat in Japan is revered and innovative. While Kit Kats have been available in Japan since the 1970s, it took a pivoting of their marketing strategy in the early 2000s for them to become the force they are today.

Introducing a strawberry flavoured Kit Kat to the market may not seem like a masterstroke, but in Japan it went down a treat. Since the popularity boom of the strawberry flavour, they’ve developed over 400 different flavours, many of which are either limited run or unique to one region.

The Okinawan sweet potato flavours are only available in Kyushu or Okinawa, for instance, while the adzuki bean bars can only be found in Nagoya.This rareness has only helped them become even more successful.
It also helps that Kit Kat got a little lucky with the name, or so some have theorised. There’s a famous Japanese phrase ‘kitto katsu’, which roughly translates to ‘you will surely win’. Research done by Nestle, the company who makes Kit Kats, has found that Kit Kats have been associated with good luck charms and sales spike in both January and ahead of exam periods.

Couple the relationship with good fortune with a swaithe of new and exciting flavours and you can see why the Japanese Kit Kat has gotten so popular.

Want something a little different? With the popularity of the Kit Kat in Japan, and its link to good fortune, Chocollabo has been created to offer completely custom Japanese Kit Kat wrappers. Get your face on a Kit Kat wrapper!

While Kit Kats in Europe and other parts of the world tend to be limited to the classic two or four finger sizes, or the chunky, Japan has its own selection of Kit Kat sizes and snacks.

The most popular size of Japanese Kit Kat, for example, is the Kit Kat Mini. The mini is two sticks of Kit Kat goodness, but in a snack sized packet. If you’re interested in how this compares to the classic Kit Kat we’ve broken it down by weight.

While Kit Kats in Europe and other parts of the world tend to be limited to the classic two or four finger sizes, or the chunky, Japan has its own selection of Kit Kat sizes and snacks.

The most popular size of Japanese Kit Kat, for example, is the Kit Kat Mini. The mini is two sticks of Kit Kat goodness, but in a snack sized packet. If you’re interested in how this compares to the classic Kit Kat we’ve broken it down by weight.

The price of a Japanese Kit Kat will vary depending on the flavour you’re looking to get your hands on. The limited run gold leaf version, for instance, retailed at around £11.50/$16, but that was a rare one off. While the basic flavours are usually all the same price, there may be some variation for local flavours or limited run items.

A few price examples of both the core range and other varieties, include:

Prices were accurate at the time of publishing.

Prices may vary from retailer to retailer

and do not include shipping.