Lunar New Year Fashion Collections Celebrating the Year of the Snake
In 2025, we welcome the Year of the Snake, a time symbolizing wisdom, transformation, and intuition. The Lunar New Year marks the transition from the Year of the Dragon, ushering in a new chapter filled with renewal and self-discovery. To honor this occasion, renowned fashion houses and beauty brands have introduced collections that capture the essence of the Year of the Snake with elegant and symbolic designs.
Discover how to shop for clothing and accessories featuring snake-inspired motifs, as well as makeup and skincare collections presented in festive, limited-edition packaging. Join us as we explore the most exciting fashion and beauty releases, celebrating the Lunar New Year and the profound symbolism of the Year of the Snake.
Kate Spade
Kate Spade rings in the Year of the Snake with a playful and vibrant collection inspired by the symbolism of wisdom and transformation. Featuring delicate snake-pendant necklaces, bold statement earrings, and cozy cashmere sweaters, each piece blends festive charm with modern elegance. A snake-print tote adds a lucky touch to Lunar New Year celebrations, while dazzling jewelry and handbags with whimsical charms complete the look.
Gucci
Gucci celebrates the Year of the Snake with a capsule collection and campaign directed by Sabato De Sarno, featuring Global Brand Ambassadors Ni Ni and Xiao Zhan. Inspired by family, tradition, and renewal, the collection incorporates serpent motifs, a symbol deeply rooted in Gucci’s heritage.
Some designs take a literal approach, while others reflect the snake’s fluid movements, all presented in striking Rosso Ancora with pink or blue accents. The collection spans ready-to-wear, shoes, accessories, and bags, with iconic pieces like the Signoria slingback pumps and Gucci Blondie reimagined in Rosso Ancora patent leather, blending archival elegance with contemporary flair.
Burberry
Burberry celebrates the Year of the Snake with a capsule collection and a collaboration with Chinese bamboo-weaving artist Qian Lihuai. The collection highlights the color red, a symbol of luck and prosperity, and reinterprets the classic Burberry Check with a "B Snake" motif across outerwear, jersey separates, and accessories such as silk scarves, wallets, and bag charms. Qian’s "Us" series, featuring nine bamboo sculptures inspired by serpentine forms and family bonds, is showcased alongside the campaign starring Brand Ambassador Zhang Jingyi.
Fendi
Fendi marks Lunar New Year 2025 and its centenary with the dynamic Fendi Eyes capsule, reinterpreting the iconic "monster eye" motif with a blend of bold creativity and refined elegance. The collection for women features vibrant Mini Peekaboo and Baguette bags, playful accessories, and ready-to-wear pieces adorned with soft floral prints. For men, sleek Peekaboo ISeeU bags, Fendi Flow sneakers, and FF jacquard details bring a festive touch. A multicolored FF logo adds a modern, joyful element, celebrating the Maison’s heritage while looking toward the future.
Loewe
Loewe welcomes the Lunar New Year and the arrival of spring with a special capsule collection inspired by traditional craftsmanship. Honoring the Year of the Snake, the collection features ready-to-wear and leather goods adorned with elegant snake-inspired details. Cloud motifs, symbolizing luck and prosperity, add a festive touch, blending heritage with contemporary design. Accompanied by a film celebrating Chinese cloisonné, contemporary dance, kite-making, and shadow puppetry, the collection captures the essence of renewal and artistry for the season.
Bottega Veneta
Bottega Veneta celebrates the Lunar New Year with a capsule collection that elevates classic silhouettes and signature leatherwork with scarlet snake-inspired designs and earthy tones. Soft Intrecciato leather adds a playful tribute to the Year of the Snake, blending tradition with modern craftsmanship. Complementing the collection, a heartwarming short film captures the warmth of family reunions, set against the vibrant streets and dazzling fireworks of Liuyang. Merging Italian aesthetics with Chinese New Year traditions, Bottega Veneta’s tribute reflects cultural heritage and festive elegance.
Chloé
In celebration of the Year of the Snake, Chloé draws inspiration from legendary designer Karl Lagerfeld's serpentine designs, particularly a snake-embroidered dress he created for the brand in Summer 1969. Lagerfeld's time at Chloé, which spanned from 1963 to 1983 and again from 1992 to 1997, marked his first foray into ready-to-wear, with his iconic prints from the '60s and '70s still highly coveted today.
The capsule collection reinterprets the snake motif alongside Chloé's signature red, seen in the vibrant new hues of the Bracelet Hobo and Camera bags. With refreshed takes on classic silhouettes, Chloé celebrates the Lunar New Year with modern styles full of new possibilities. Available in-store and online, the collection blends heritage with contemporary flair.
Miu Miu
Miu Miu's Lunar New Year collection blends joyful and refined pieces. Oversized sweaters, preppy tweeds, jewel-encrusted denim, and blouson jackets are paired with signature ballerinas, kitten heels, and sneakers. Accessories include exclusive bags like the Penny, Wander, and Arcadie, along with playful crochet-knit serpents and personalized Chinese knots. The collection also features lucky red hoodies, T-shirts, and cotton underwear, perfect for welcoming the new year in style.
Dior
For the Lunar New Year, Dior unveils a captivating capsule collection designed by Maria Grazia Chiuri, inspired by the celestial charm of the Snake. Drawing on Christian Dior’s passion for the divinatory arts, the collection features the Dior Astral motif in two mesmerizing interpretations. The first honors the Serpens constellation with a refined gold and white palette, while the second sparkles with a cascade of stars.
The collection blends Chinese traditions with moments of personal indulgence, showcasing iconic pieces like the D-Connect sneakers, Dior Book Tote, and Lady D-Lite bag. Playful nods to the Year of the Snake elevate wardrobe staples like T-shirts and Dway sandals with luxurious and symbolic details.
Dr. Martens
Dr. Martens celebrates the Lunar New Year with a collection that brings luck and style into the year ahead. In honor of the snake, the brand has elevated its timeless silhouettes with snake-embossed leather and vibrant red accents, symbolizing good fortune. These limited-edition styles are designed for those stepping into the new year with confidence and a touch of bold, festive flair.
Order Year of the Snake Fashion Collections with forward2me
As we usher in the Year of the Snake, themed fashion collections and beauty edits not only highlight exceptional craftsmanship but also embody the essence of wisdom, transformation, and resilience, capturing the spirit of this auspicious lunar occasion.
Shop your picks with forward2me and enjoy seamless delivery to your doorstep, no matter where you're celebrating Lunar New Year 2025. Our parcel forwarding service ensures convenience and peace of mind, offering free storage, Combine and Repack options, and the best rates guaranteed with our price match policy.